Full Rebrand — Leading Fintech

Branding

Full Rebrand — Leading Fintech

About This Project

One of the country's leading fintechs faced a critical challenge: its visual identity had aged out and no longer communicated the innovation and trust the product actually delivered. Pulse Studio was brought in to lead a complete strategic repositioning — from naming review to new brand architecture.

Over 6 months of deep immersion, we built a solid, scalable brand platform with a modern visual identity, a design system built for both digital and physical product, and a launch campaign rolled out across three markets. The result was immediate: +220% spontaneous brand awareness in a market study conducted 90 days post-launch.

What We Delivered

• Brand positioning strategy
• Naming review and verbal architecture
• Complete visual identity (logo, typography, color)
• Brand guidelines — 60+ pages
• Motion design and brand animations
• Digital and print applications
• Brand photo and video content
• Simultaneous rollout across 3 countries

Results Achieved

• New brand launch with zero communication friction
• New website with 40% increase in session time
• Launch campaign across 3 markets (US, MX, CO)
• +220% spontaneous brand awareness in 90 days